Volvo has come up with a unique way to sell trucks to companies, by incorporating ‘the cute factor’
An unpredictable child and a radio-controlled 18-ton truck. In Volvo Trucks’ latest film”Look Who’s Driving”, four-year-old Sophie exposes the Volvo FMX to the toughest challenge yet in the Live Test series.
Volvo Trucks’ newest test sees Sophie drive an 18-ton Volvo FMX through a construction area using a remote control. The truck has been given several new functions over the year, and the objective of the test is to show how much it can tolerate and how easily it copes in the most demanding environments.
“To show what the truck can do, we want to give it a real challenge. What test driver is more reckless than an unpredictable four-year-old?” asked Richard Fritz, Vice President of Volvo Trucks.
Sophie steers the truck on the construction area in the film, and the truck takes unpredicted ways: Among others, the truck ends up climbing a steep, soft slope, before continuing all the way down in a full 360-degree roll.
“The test demonstrates beyond question the ability of the truck to cope with the most extreme environments. To help it do so, it has functions such as the new, Automatic Traction Control, keeping it going even on severely sloping and soft surfaces. They also demonstrate its total strength with an unbeatable cabin design with sturdy front corners and a reinforced sub-frame,” said Gunnar Eliasson, Launch Manager at Volvo Trucks.
The film is the latest in the Volvo Trucks Live Test series, with previous global successes including The Epic Split and The Hamster Stunt.
The following functions were tested in the film:
– Automatic Traction Control – automatic all-wheel drive, activated when needed. The result is better traction, less wear and tear, as well as lower fuel consumption;
– Sturdy Front Corner – bumpers made of 3mm thick high grade steel as an extension of the chassis;
– Skid Plate – protects the truck from loose objects, e.g. when driving on gravel or stony areas. The 3mm thick steel Skid Plate is built to withstand at least 5 tonnes of pressure;
– Volvo FMXhas a ground clearance of 30 cm, meaning that vital parts such as the suspension and brake discs aren’t at risk of damage when running on rough ground;
– Body in white – the unique “body in white” cabin design helps protect the driver from injury, including if the truck turns on its side;
– Waterproof – Volvo FMX is built to work in the toughest conditions, including water. All sensitive parts are sealed and placed to keep dirt and water out.
Truck: Volvo FMX 8×6 All Wheel Drive
Specification: Day Cab, Dumper Body, I-Shift, Chassis Extra High